In a stand mixer bowl, combine the flour, yeast, and salt. Add the warm milk, honey, egg, and butter. Using the dough hook attachment, mix until the dough comes together and the flour is fully incorporated, about 4-5 minutes. If the dough feels sticky, gradually add the extra 1/4 cup of flour.

Cover the bowl with plastic wrap and let it rest at room temperature for 15 minutes or up to a few hours.

To prepare the honey butter, mix the butter and honey together in a small bowl until well combined.

Preheat your oven to 350 degrees F. Lightly grease a 9×13 inch baking dish.

Lightly flour your work surface. Turn the dough out onto the surface, punch it down, and divide it into two equal portions.

Roll each portion into a 12-inch square, approximately 1/4-inch thick.

Brush each square with the honey butter, reserving any remaining butter for later. Cut each square into 6 strips. Roll each strip into a coil (refer to photo above) and place them seam-side down in the prepared baking dish.

Cover the dish and allow the rolls to rise for about 30 minutes, until they are puffy. Alternatively, you can refrigerate the rolls overnight.

Bake the rolls for 18-25 minutes, until they are golden brown. Remove from the oven and brush with the remaining honey butter. Serve warm with flaky sea salt, pulling the rolls apart to enjoy. Feel free to slather them with any of our Honey Jams.